Heineken Global Bartender Finals

Malaysian Crowned World Ranking No. 2 Bartender !!!
Heineken Global Bartender Finals
25 Nov 2013 

Jimmy Goh Teong Hock representing Patio Bar, Genting, makes Malaysia proud on the international arena having been crowned the world ranking no. two bartender after beating Egypt’s Welson Farek and Italy’s Angelo Christiani at the Heineken Global Bartender Finals in Amsterdam on 25th November.

Jimmy Goh Teong Hock

The event took place in the home of the Dutch brew brand at the Heineken Experience – former brewery and now Heineken museum where finalists showed their magic in front of the expert jury consisting of Franck Evers; Global Draught Master, Hans Erik Tuijt; Global HEINEKEN Activation Director, Dirk Lubbers; Manager Heineken Experience, and Caroline Receveur; General Manager Double Tree by Hilton.

The 20 Finalists of the Heineken Global Bartender Finals

The road leading to the world ranking no. two title was not all that simple, as Jimmy went through the intensive product and service quality training at the GABPS Academy to reach the National Finals. He then advanced to the GABPS Academy Boot Camp where he was physically, mentally and emotionally trained, mastering the art of pouring the perfect Heineken pint using the five steps of the Heineken Pouring Ritual en route to the Global Bartender Finals.

Franck Evers overlooking Jimmy Goh Teong Hock

Although the perfect pint of Heineken can be achieved in 5 simple steps, mastering the art of pouring takes more than just a few tries. To be representing Malaysia among 20 other finalists worldwide, Jimmy gave a world-class performance to prove that he certainly has the magic and has what it takes to compete at the Heineken Global Bartender Finals; which he can now claim to be the World No. 2 ranking bartender.
Jury member and Global Draught Master, Franck Evers, was impressed by the finalists. “All of the finalists have flawless draught skills. They are perfect ambassadors for our brand. Next to this we are looking for that magical Heineken factor. A certain flair that makes the consumer’s experience even more special.”

Jimmy was also joined by another fellow Malaysian, Leong Yee Kum, the winner of the Heineken Consumer Pour-Off Challenge, for The Heineken Experience and to witness the showdown at the Global Bartender Finals in the home of Heineken, Amsterdam.

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