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6 Dec 2013
KL Live
Tiger Radler is all-new variant of Tiger Beer that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice to produce a beverage that is doubly refreshing.
The Tiger Radler launch event also featured a consumer launch party attended by over 500 people consisting of media, bloggers and Tiger Beer fans raring to try the refreshing taste Tiger Radler for the first time. This exhilarating party featured invigorating performances from a smorgasbord of local comedians, bands and DJ’s to provide an eclectic evening of double refreshment.
From L to R, Bruce Dallas, Marketing Director of GAB, Hans Essaadi, Managing Director of GAB, Thum Chee Yuen, Sales Director of GAB
Beatiful Tiger Radler Girls..
Guests at the launch party
Hansen Lee, the host..
With a refreshing mix of Tiger Beer and natural lemon juice, this sophisticated European-style drink has a distinctive cloudy look that makes it the perfect beverage for moderate consumption occasions with family or friends. Tiger Radler will be available in pubs, bars, restaurants & coffeeshops across the country from Dec onwards, as well as in East Malaysia by March 2014 at the same retail price point as Tiger Beer.
For more information on Tiger Radler, please head on over to the Tiger Radler website at www.doublerefreshment.com.my or to the Tiger Beer Facebook page at www.facebook.com/ TigerBeerMY today to get doubly refreshed.
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