WHEN THE MOST SHARED CHAMPAGNE IS CELEBRATED AROUND THE WORLD
MALAYSIA, June 21, 2017 – On 17th June, the world celebrated the 2nd edition of Moet Party Day in the Maison’s big and bold style. In over 80 countries across 5 continents, countless #moetmoment were created during the 24-hour, non-stop event.
Moët lovers celebrated in-person at live events around the globe, and also online and via social media. On www.moet.com/moetpartyday, a world map and timeline highlighted the locations of all official Moët Party Day events. And throughout the day and night, partygoers uploaded photos and live videos of the Moët Party Day festivities.
Moët & Chandon brought their bold vision and legendary pioneering spirit to Malaysia with the country’s first Moët Party Day. Champagne aficionados were able to revel in a full day of quintessentially Moët moments with activities such as Moët Fit, Moët Exclusive, Moët Feast, Moët Play and Moët Beats. The day-till-night party emphasized all the more what Moët has always been -unique, celebratory, up to the minute. In true French and Moet fashion, people indulge in savoir-fete, the joy of partying and popping their favorite bottles with their best friends.
Moët Party Day in Malaysia was kick-started with Moët Fit where invited guests were treated to Moët & Chandon Imperial after a sweat-fuelling Flycycle session in the morning. The day progressed with activities such as Moet Exclusive where consumers were able to receive free photo personalisations when purchasing two bottles of Moët & Chandon from Jason’s Food Hall and Booze It Publika. Guests were also able to treat themselves with Moët Feast, an exclusive dining experience with Moët Party Day specials with any bottle purchase at particpating outlets such as, Antara, Lavo, Mantra, Maze and WIP.
The iconic brand further amplified Moët Party Day with Moët Play, a private invite-only affair for society’s elite at The Royale Ice Skating Rink. The venue was decked out with several engagements for guests such as, Moët Bowling, Moët Pool along with the eye-catching Champagne Chandelier. Guests were entertained by DJ April who played the hottest beats all night.
To bring Moët Party Day in Malaysia to dazzling close, night birds gathered at the hottest clubs in the city, Chaze, FUZE Club and Zouk Club where they partied until the early hours of the morning with the best DJs.
Gear up for Moët Party Day 2018
Moët Party Day 2017 now passes the baton to next year’s event in 2018. The two annual editions share a special link. That’s because during Saturday’s events, selected venues featured Moët Party Day Star Frames, a photobooth manned with official photographers. Partygoers posed for a photo, and then shared it on their social media accounts, with the hashtags #moetmoment and #moetpartyday. One lucky partygoer will be selected to become the Official Moët Party Day Brand Ambassador in 2018, and have the opportunity to enjoy next year’s Moët Party Day in the country of his or her choice. Rendez-vous in June 2018 to share in the Moët Party Day way of life!