CarlsCrib CNY Edition @ 1Utama

Carlsberg’s CarlsCrib – CNY Edition is Back Again! Ride into the Year of the Horse with Maximum ‘Ong’!

Get ready to ride into the Year of the Horse with more luck, excitement, and festive energy at CarlsCrib – CNY Edition — a vibrant celebration transforming 1 Utama’s shopping mall outdoor carpark from 30 January to 1 February 2026 into the ultimate crib for good fortune and fun.

Step through the iconic hop leaf archway into a high-energy crib where Carlsberg’s signature green meets vibrant reds in an electrifying fusion of colour, igniting the spirit of CNY in every corner. From quality brews and creative crafts to exclusive fashion and heartwarming Carlsberg experiences, this lively crib pulses with the unstoppable energy and optimism of the Year of the Horse.

“ CarlsCrib – CNY Edition reflects how we bring the Carlsberg brand to life — through experiences that feel authentic, contemporary and centred around togetherness,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia. “CNY is a moment when people seek connection, optimism and shared joy. This crib brings those values forward in a way that is true to our brand, as we continue Brewing Prosperity Together and creating moments that are truly #BestWithCarlsberg.”

Running daily from 4pm to 10pm, the open-air crib sets the mood for easy-going CNY celebrations with lively crowds, festive photo spots and good company. Whether you’re catching up with friends, or creating celebratory moments with family, it’s the ideal hangout to soak in the season’s cheer. And what better way to kick off the festivities? With a complimentary can of Carlsberg beer, of course — it’s the ultimate first toast to smooth celebrations and great company!

Stepping further inside, the action just gets even better. Don’t miss out on the interactive cocktail workshops at CarlsBar, where you can craft your own Fire Horse Carlsberg-infused creations. Plus, guests can discover multiple quirky hotspots perfect for capturing IG-worthy snaps, blending fun and tradition for an unforgettable CNY experience.

If you’re ready to kick your CNY celebrations up a notch, make your way to the Golden Gallop—an adrenaline-pumping obstacle course where speed and spirit take centre stage. Race the clock, leap over hurdles, and snatch up hop leaf markers to climb the live leaderboard. Every two hours, the fastest participants score big with incredible prizes: a Case Valker 20” travel luggage worth RM499, a stylish duffel bag, limited-edition tees, and plenty more.

Attendees can explore TNTCO’s exclusive drop or unleash their creativity at the MBTM booth by designing and printing their own T-shirt on the spot, ready to be worn with pride through the night. Highlights include Dissyco (低清) meeting fans on Day 2 during the promotion of their anticipated film “I’m Not Gangster,” and rising local Mandopop star Daniel Chezi (车志立) performing soul-stirring tracks on Day 3.

Just steps away, the CarlsCrib food stalls keep the celebrations going with a mouth-watering mix of nostalgic snacks, classic CNY favourites and popular street eats, making it the perfect pitstop between music, games, and photo ops. With live music, thrilling games, hands-on workshops, and memorable keepsakes, CarlsCrib – CNY Edition brings together all the elements’ Malaysians cherish about Chinese New Year. This Year of the Horse, Carlsberg welcomes friends and families to celebrate Brewing Prosperity Together 《一起發》 — with smoothness, prosperity, and great company.

Carlsberg ushers in Year of the Horse with limited-edition CNY packaging and nationwide promotions 

Join the Shaking Prosperity Together celebration at selected super-and hypermarkets this CNY. Simply spend RM288 on participating Carlsberg brands and step up to the Shaking Prosperity Tree for a chance to shake and win exciting instant rewards — including a limited-edition Carlsberg Rummy Set that’s perfect for festive play and family fun. The on-ground experience takes place from 12pm to 5pm at selected outlets. Shoppers picking up three cartons of 1664 at super- hypermarkets will receive a limited-edition 1664 Rummy Set. Fans of Connor’s aren’t left out either — three cartons will score them a BBQ grill, just in time for reunion feasts and backyard parties.

In Peninsular Malaysia, three cartons of Carlsberg Smooth Draught, Sapporo or Somersby (with Sapporo included in the mix) earns you a stylish 20” luggage bag. In Sabah and Sarawak, any combo of two cartons of Carlsberg Smooth Draught paired with either a carton of Sapporo or Somersby lands you the same sleek reward. At 99 Speedmart from 1 January to 28 February 2026, shoppers who pick up any Carlsberg products stand a chance to share in an impressive RM288,888 cash prize pool. Every week, eleven lucky winners will strike gold with a RM1,788 angpow, while 168 others walk away with RM99! That’s not all!

From 1 January to 28 February 2026, consumers could win RM3,888 (8 winners every week!) or RM178 (88 winners weekly) just by raising a glass with Carlsberg. Enjoy any 3 bottles of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Connor’s or Sapporo at your favourite food courts or restaurants and you’ll receive a deck of limited-edition Carlsberg playing cards, plus one contest entry. Prefer pubs and bars? Spending RM68 on Carlsberg brands earns one entry; while choosing 1664, Connor’s, Sapporo or Somersby gets you two entries. So, whether you’re out with friends or enjoying a well-earned nightcap, your next toast could be the lucky one.

And if you are spending RM20 at participating convenient stores? You immediately score RM5 Touch ‘n Go credit whilst being in the running to snag a brand-new iPhone 17 Pro. Small spend, big rewards.

For more exciting news and information on CarlsCrib – CNY Edition, visit www.carlscrib.my or follow @CarlsbergMY on Facebook at http://www.facebook.com/CarlsbergMY and Instagram at http://www.instagram.com/carlsbergmy/ for the latest updates!

And remember to always #CELEBRATERESPONSIBLY. If you drink, don’t drive. For non-Muslims aged 21 and above only.