McDowell’s No. 1 Friendship Night

Joey G and Patricia K Come Together for the McDowell’s No. 1 Friendship Night..
29 Nov 2014
The Rabbit Hole
Changkat Bukit Bintang

United Spirits Ltd.(USL) , the second largest spirits company in the word recently launched its flagship brand McDowell’s No.1 Whisky in Malaysia. USL with global footprint in over 30 countries has launched McDowell’s No.1 to democratize the experience of having a world class whisky for the aspirational consumer of Malaysia.

Joey G and Patricia K..
McDowell’s has been making everyday celebrations with friends even more special by making an international quality whisky available at a pocket friendly price. This has made McDowell’s No. 1 synonymous with the spirit of celebrating deep bonds of Friendship. 

The brand has consistently followed this theme over the years and has an ever rising global consumer fan base. Together with its unmatched quality and superior packaging, McDowell’s No.  1 franchise annually sells over 50 million cases worldwide which makes it the largest international spirit franchise brand in the world.


McDowell’s No. 1 is a world famous iconic brand for the modern youth population as it has consistently created iconic events to engage and provide memorable experiences to its consumers across the globe. McDowell’s No.1 strives to bring friends together through various platforms like Yaraoke( Karaoke with Friends), Friendship Jam, Felfie (Selfie with Friends).

To celebrate this No.1 spirit of Friendship, McDowell’s brings “Friendship Nights” to Malaysia.
Friendship Nights is a series of events which gives our consumers a unique opportunity to hob nob with their favorite celebrities and their friends – in a classy yet casual set-up 

Joey G karaoke sessions with friends…

On 29th Nov, Joey G and Patricia K invited consumers to party along with their pals in a star studded celebration at Rabbit Hole, Changkat KL. The event saw a host of celebrity guest (list of celebrities) in attendance along with their friends. The celebrities shared their Friendship moments and stories that had elements of fun and emotion which touched the audience hearts and reinforced the importance of the true bond of friendship.
The party ended on a high note with Joey G and Patricia K started a Karaoke session with their friends. The Karaoke experience got a Mc Dowell’s No. 1 treatment – friends , on and off a live band, combined to provide the background music , as the celebrities for the night hummed along



McDowell’s No. 1 is the flagship brand of United Spirits Limited, the largest beverage alcohol company in India and a subsidiary of Diageo Plc. McDowell’s No. 1 has remained consistent in its world ranking on the volume and retail value parameters by various international beverage alcohol journals including Impact and IWSR. The McDowell’s No. 1 whisky franchise is ranked as the largest non-scotch offering in the world today and has created a historic landmark by clocking global retail sales worth USD 3.8 billion from nearly half a million cases sold in the year 2012-13. This globally acclaimed franchise is sold in 25 countries. With a strong distribution network and innovative marketing initiatives, the brand has acquired a ubiquitous presence and is widely appreciated across Nigeria. 

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