The Rabbit Hole
Changkat Bukit Bintang
United Spirits Ltd.(USL) , the second largest spirits company in the word recently launched its flagship brand McDowell’s No.1 Whisky in Malaysia. USL with global footprint in over 30 countries has launched McDowell’s No.1 to democratize the experience of having a world class whisky for the aspirational consumer of Malaysia.
The brand has consistently followed this theme over the years and has an ever rising global consumer fan base. Together with its unmatched quality and superior packaging, McDowell’s No. 1 franchise annually sells over 50 million cases worldwide which makes it the largest international spirit franchise brand in the world.
McDowell’s No. 1 is a world famous iconic brand for the modern youth population as it has consistently created iconic events to engage and provide memorable experiences to its consumers across the globe. McDowell’s No.1 strives to bring friends together through various platforms like Yaraoke( Karaoke with Friends), Friendship Jam, Felfie (Selfie with Friends).
To celebrate this No.1 spirit of Friendship, McDowell’s brings “Friendship Nights” to Malaysia.
Friendship Nights is a series of events which gives our consumers a unique opportunity to hob nob with their favorite celebrities and their friends – in a classy yet casual set-up
McDowell’s No. 1 is the flagship brand of United Spirits Limited, the largest beverage alcohol company in India and a subsidiary of Diageo Plc. McDowell’s No. 1 has remained consistent in its world ranking on the volume and retail value parameters by various international beverage alcohol journals including Impact and IWSR. The McDowell’s No. 1 whisky franchise is ranked as the largest non-scotch offering in the world today and has created a historic landmark by clocking global retail sales worth USD 3.8 billion from nearly half a million cases sold in the year 2012-13. This globally acclaimed franchise is sold in 25 countries. With a strong distribution network and innovative marketing initiatives, the brand has acquired a ubiquitous presence and is widely appreciated across Nigeria.