Guinness® takes home another award yet again; The only stout to win an award in the category 3 years in a row
Kuala Lumpur, 25 April 2014 – GUINNESS® has set itself apart as the people’s stout of choice when Malaysia’s most loved black beer emerged the Silver winner in the alcoholic beverage category at the 2014 Putra Brand Awards! This is the 3rd consecutive year the brand has taken home an award and the only stout in the category to do so.
|From L to R, Fiona Huang, Brand Executive Hans Essaadi, Managing Director GAB Chew Lee Min, Marketing Manager Bruce Dallas, Marketing Director GAB Lim Ju Lee, Senior Brand Manager|
Bruce Dallas, Marketing Director of Guinness Anchor Berhad said, “We are proud to be honoured with the Silver Award this year. It just spurs us on to continue to be the best at what we do. We see it as a big thumbs up by our fans who voted for us and made us the most preferred stout brand in the country.”
The Putra Brand Awards is not the only achievement GUINNESS® has earned over the years. The brand here in Malaysia has received consistent recognition for its high standards of quality winning the Guinness League of Excellence (GLoE) Award, 5 consecutive years in a row for brewing the best Guinness outside of Ireland. The GLoE award is the global benchmark for consistently high-quality GUINNESS® brewed outside of Ireland.
“Our win at the recent Putra Brand Award yet again is a testament to our hard work in ensuring that every pint of Guinness that you, our consumers enjoy is the result of the highest quality. It is no coincidence that Guinness is the world’s No. 1 international premium black beer and Malaysia’s best-selling black beer” said Bruce.
A NEW WORLD CALLS FOR A NEW STYLE
One of the success factors contributing to the brands win is its focus on key innovation campaigns throughout the year. The launch of GUINNESS®’s all new packaging was the most important overture in the brand’s history since the last decade.
Bruce continued, “the new look is the latest step forward to bolster the brands position as Malaysia’s most loved brews, in signature style, reflective of the brand and its younger generation of fans today”.
The Putra Brand Awards measure brands by consumer preferences thus earning the recognition as ‘Malaysia’s only brand awards chosen by the people’.
DOING MORE BY DOING GOOD
As Malaysia’s favourite brand chosen by the people, the nations’ most loved black brew is certainly looking out for its well-being by giving back to the community through the Arthur Guinness Projects. The Arthur Guinness Projects is set up to champion and support our local social heroes who aren’t afraid of rolling up their sleeves and make our future, a little brighter.
In the month of April until early May, log on to the website www.arthurguinessprojects.com.my to do find out how you can join the movement, bid for Change and make a difference in your community.