Guinness Anchor Berhad & Tiger Beer’s CNY 2014 Media Launch

Guinness Anchor Berhad & Tiger Beer’s CNY 2014 Media Launch
9 Dec 2013 
Quill 9

With the Year of the Horse just around the corner, TigerBeer, the world’s No. 1 international Asian beer unveiled their ‘Celebration of Abundance’ festive campaign promising consumers an exciting and rewarding nationwide promotion with great prizes and exciting events this upcoming Chinese New Year.

Cheers to a Celebration of Abundance from GAB!

The campaign saw the majestic entourage of auspicious Chinese characters including the God of Prosperity, HeavenlyAngels and lion dancers as well as the arrival of Guinness Anchor Berhad (GAB) Managing Director, Hans Essaadi and Marketing Director, Bruce Dallas on horseback in homage to the upcoming Year of the Horse.

Hans Essaadi, Managing Director of GAB made a grand entrance on horseback, paying homage to the Year of The Horse

Hans Essaadi, Managing Director of GAB shares, “Tiger Beer has always placed a great emphasis on cultivating a good relationship with the Chinese community and during Chinese New Year, it is even more important for us to be part of celebration, when reunions between family and friends take on utmost importance. This year, we want to give our loyal consumers a celebration of abundance, where they are rewarded manifold with New Year’s treasures as they celebrate with Tiger Beer and the rest of our award winning range of brews.”

Tiger Beer presents a Chinese New Year with a Celebration in Abundance, with 8 brand new BMW 3-series to be won as well as other exciting prizes

Hans revealed the Tiger Beer’s Celebration of Abundance Treasure Chests where the grand prizes of 8 all-new BMWs 3-series await the lucky consumers when they raise their glasses and cheer “Yum Seng” with Tiger, Guinness, Heineken, Anchor and the newly launched Tiger Radler from December 16 onwards at participating coffee shops, food courts and restaurants. Apart from the exclusive 8 BMWs, known as ‘Precious Horse’ in Chinese, consumers also stand a chance to win many exciting prizes when they choose to celebrate with these five brews.
In line with the ‘Celebration of Abundance’ theme, Tiger Beer will also be meeting consumers 
on-ground through its nationwide road show at selected coffee shops, food courts and 
restaurants in Peninsular Malaysia to reward GAB’s loyal consumers. At these outlets, 
consumers purchasing three large bottles of GAB’s beers will get a chance to participate in a 
lucky draw from the GAB treasure chests with prizes ranging from GAB premiums, products and cash prizes of RM888. Now that’s truly a celebration of abundance!
This Chinese New Year, be sure to think of GAB’s award-winning range of iconic brews as you 
can look forward to ‘A Celebration of Abundance’ for you, your family and friends. For more 
information on this campaign, please visit today.

Leave a Comment