Heineken Tees Off to a Flying Start !
Two amateur golfers at the Heineken Championship 2013 will secure places to play in
the prestigious CIMB Classic 2013 Pro-Am.
The heat is on as Malaysian amateur golfers from golf clubs nationwide prepare to earn the right to be crowned winners of the first ever Heineken Championship 2013 on 11 October at Glenmarie Golf & Country Club. Doubling as a pre-qualifier, the two best gross scoring golfers from the Heineken Championship will secure highly coveted places to play in the prestigious CIMB Classic Pro-Am on 23 October 2013 with some of the world’s best international golfing stars.
Heineken has been a long-term sponsor of premier sporting events in the global arena, including the UEFA Champions League, the most prestigious club competition in European football, the Heineken Cup, the leading international club rugby competition, and the US Open, one of the most high-profile tournaments in tennis.
The world’s no.1 international premium beer continues to add to its impressive repertoire of successful sporting partnerships with its recent collaboration as the official beverage partner of the CIMB Classic 2013 at the Kuala Lumpur Golf and Country Club (KLGCC) from 24 to 27 October, indisputably cementing Heineken’s reputation as leaders in its trade.
“Similar to our previous affiliations in the sporting arena, we are excited with the pairing of Heineken with CIMB Classic, the first official PGA TOUR event in Asia – the partnership mirrors a perfect alignment between the world’s no. 1 international premium beer and the most prestigious golfing event in Asia with a world-class playing field,” said Bruce Dallas, Marketing Director of Heineken Malaysia.
“It is truly rewarding to see how CIMB Classic has grown in prestige. As a marquee event on the PGA TOUR calendar, CIMB Classic makes its debut as a full-fledged PGA TOUR FedExCup event this year. With the elevated status, we are pleased to partner with a name as recognised as Heineken, who is no stranger to the international sporting scene,” said Effendy Shahul Hamid, Group Chief Marketing and Communications Officer, CIMB Group.Combined with the recent return of golf to the 2016 Olympic Games after an absence of more than a century, recognition for the sport has been heightened on the international stage.
“Embodying the spirit of sportsmanship and in pursuit of progress, the Heineken Championship was designed as a platform for local amateurs to flourish and showcase their finesse on the course – forming an avenue to cultivate their talent to become worthy of competing at a global standard among the finest icons in the world of golf at the CIMB Classic,” added Bruce.
Underscoring their hallmark feat of delivering unique Heineken experiences, golf enthusiasts and consumers are invited to visit the Heineken public hospitality marquee at the CIMB Classic to have a taste of Heineken’s The Green Experience. Located above the food village, fans will get to lounge in style as they enjoy a grandstand view of golf’s greatest in full swing while cooling down with a refreshing Heineken brew in hand.
Guests can also get behind the bar to learn how to pour their perfect pint of ice cold Heineken, try their hand at various games and witness the world-class action on screens, providing an oasis for avid golf fans to complete the perfect round on and off the course.
Find out more about Heineken’s exciting calendar of events at our Facebook page
(www.facebook.com/Heineken) or Twitter (www.twitter.com/Heineken_MY).
• 24th & 25th October 2013: RM90
• 26th & 27th October 2013: RM140
Tickets available for purchase on website, via hotline, and at selected MST outlets.
Visit www.ticketpro.com.my or call +603 7880 7999.