Heineken launches 4 Limited Edition Collectable Bottles & Cans this August

SAME GREAT TASTE IN 192 COUNTRIES
Heineken® launches 4 Limited Edition Collectable Bottles & Cans this August in conjunction with its latest credentials campaign.

KUALA LUMPUR – 31 July 2018 – Heineken® introduces its latest credentials campaign that celebrates Heineken®’s Same Great Taste in 192 Countries. Born in Amsterdam and raised by the world, Heineken® is the world’s number 1 international premium beer enjoyed by consumers from Amsterdam all the way to Kuala Lumpur.

Heineken® invites guests to go on a journey of discovering the same great taste of Heineken®in 192 countries at the Heineken® Star Lounge.

To celebrate this campaign, Heineken® is introducing 4 Limited Edition Collectable Bottles & Cans. The 4 unique designs are inspired by Heineken®’s key moments of progress throughout the brand’s journey into 192 countries.

Heineken®’s Same Great Taste in 192 Countries Limited Edition Collectable Bottles

Heineken®’s Same Great Taste in 192 Countries Limited Edition Collectable Cans

For a limited time only, the 4 Heineken® Limited Edition Collectable Bottles & Cans will be available in stores and bars nationwide, as well as on partnering e-commerce sites (Drinkies, Boozeat, Winetalk & Sohda). These Limited Edition Collectables will be available in 325ml & 640ml bottles and 320ml cans from August till September 2018.

(L-R) Loh Ee Lin (罗依玲) – Marketing Manager of Heineken® Malaysia, Jiri Rakosnik – Marketing Director of Heineken Malaysia Berhad, Carmen Chong (张佩雯) – Brand Manager of Heineken® Malaysia & Stephanie Chin (曾佩仪) – Brand Manager of Heineken® Malaysia posing for a picture with Heineken® BA’s in front of the Heineken® Star Lounge at Lavo, celebrating the Same Great Taste in 192 Countries with the launch of 4 Limited Edition Collectable Bottles & Cans

“We are excited to celebrate Heineken®’s Same Great Taste In 192 Countries with our consumers. The progressive spirit and dedication to high quality have always been at the core of the Heineken® brand. This inspired the 4 Limited Edition Collectable Bottles and Cans accompanying this campaign. Collect them and you may be on your way to experience the home of Heineken®, Amsterdam! We also invite our consumers to join us at the touring Heineken® Star Lounge nationwide”, said Loh Ee Lin, Marketing Manager of Heineken® Malaysia.

The Heineken® Star Lounge will be touring nationwide, making stops at Kuala Lumpur, Johore and Malacca in the month of August.

Throughout the month of August, Heineken® will be touring the Heineken® Star Lounge nationwide, making stops at Kuala Lumpur, Johor and Malacca. The Heineken® Star Lounge will take consumers on a journey of discovering the same great taste of Heineken® in 192 countries by transporting consumers from Malaysia to countries worldwide using VR technology. Consumers will also get the opportunity to learn how to pour their own perfect pint of Heineken®.

In the month of August and September, Heineken celebrates its Same Great Taste in 192 Countries by introducing 4 Limited Edition Collectable Bottles & Cans.

To take things up a notch, be a part of the Heineken® leaderboard by collecting the Limited Edition Heineken® Bottles and Cans this August and September. You may be one of the 3 people who will go from touring the world in the Heineken® Star Lounge to really exploring Amsterdam, the home of Heineken®, with a friend! There are also 500 other exciting prizes to take home. For more information and updates, visit www.heineken.com/my/192 or follow Heineken® on Instagram (@HeinekenMY) and Facebook (www.facebook.com/Heineken).

Heineken® Star Lounge Event Details:

Kuala Lumpur
Day/Date: Thursday & Friday, 2 & 3 August 2018
Doors Open: 7pm
Venue: Lavo, Persiaran Tropicana. (Menara Lien Hoe, No 8, Persiaran Tropicana, Tropicana Golf & Country Resort, 47410 Petaling Jaya, Selangor)

Day/Date: Friday & Saturday, 3 & 4 August 2018
Doors Open: 8pm
Venue: La Bodega, Pavilion KL (Lot C3.06.00 Level 3, Pavilion Kuala Lumpur, 168, Jalan Bukit Bintang, 55100 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur)

Johor Bahru
Day/Date: Friday & Saturday, 10 & 11 August 2018
Doors Open: 8pm
Venue: Midnight Austin (48, 50, 52 GF, Jalan Austin Height 8/2, Taman Mount Austin, 81100 Johor Bahru, Johor)

Day/Date: Friday & Saturday, 10 & 11 August 2018
Doors Open: 8pm
Venue: Broadway Sutera Restaurant & Bar (134 Jalan Sutera Tanjung 8/3 Taman Sutera
Skudai, Johor, Malaysia 81300)

Melaka
Day/Date: Friday & Saturday, 17 & 18 August 2018
Doors Open: 8pm
Venue: Todd’s (No 16, Jalan KSB 12, Taman Shahbandar, 75200 Melaka)

Day/Date: Friday & Saturday, 17 & 18 August 2018
Doors Open: 8pm
Venue: The Beer Factory, Melaka (No. 7, Pusat Perniagaan Kota Syahbandar, Jalan KPKS 5, Kota Syahbandar, 75200, Melaka)