UNIVERSAL MUSIC GROUP CELEBRATES THE LAUNCH OF DEF JAM SOUTH-EAST ASIA
SINGAPORE, 20 September 2019 – Universal Music Group, the world leader in music based-entertainment marked the dawn of a new era for rap and hip-hop music with a launch party at Canvas, Singapore on Wednesday evening following the official expansion announcement of its new Def Jam South- East Asia label at Music Matters on 17th September.
Highlights of the night included solo performances by the label’s seven new inaugural signings; Joe Flizzow (Malaysia), DABOYWAY(Thailand), Yung Raja (Singapore), Fariz Jabba (Singapore), ALIF (Singapore), A.Nayaka (Indonesia) & Young Bong (Thailand), who dropped sick bars to an exclusive guestlist of urban culture leaders and industry veterans before all artists delivered an epic finale of DABOYWAY’s latest single “GANGSH!T”.
The party continued to wee hours of morning as DJ CZA, DJ BOMBER SELECTA and DJAYBUDDAH spun sensational live sets and kept guests dancing throughout the night.
About Def Jam Recordings:
Founded in 1984, Def Jam Recordings began as a maverick independent label inspired by downtown New York City’svibrant street culture and the emerging sound of hip-hop. Def Jam has represented the very best in cutting-edge music for 35 years, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars like West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others. Today, helmed by Chairman and CEO Paul Rosenberg, Def Jam has reaffirmed its passion for and commitment to hip-hop culture, and has expanded its global brand reach to become the most-followed major label on all major social media platforms.