Carlsberg Launches Brooklyn Brewery’s First Southeast Asian Flagship Outlet in Resorts World Genting
Genting Highlands, 19th November 2018 – Carlsberg Malaysia has given craft beer lovers another reason to rejoice with the launch of Brooklyn Lager and Brooklyn East IPA draught beers at the peak of Malaysia’s most popular highland destination, Resorts World Genting.
Located at the heart of High Line Rooftop Market in Sky Avenue, one of the latest dining attractions at Resorts World Genting, The Brooklyn Bar lays claim to fame as the first Brooklyn flagship outlet in Southeast Asia and is one of a handful of Carlsberg outlets in Malaysia offering the incomparable taste of exquisitely crafted brews from Brooklyn Brewery straight from the tap. This marks the latest partnership between Carlsberg Malaysia and Brooklyn Brewery – New York City’s award-winning craft beer brew house – to offer draft versions of their signature craft brews to local beer connoisseurs.
The launch of the Brooklyn Bar at High Line Rooftop Market was officiated by Robin Ottaway, President of Brooklyn Brewery in his first official visit to Malaysia. Joining him was Lars Lehmann, Managing Director of Carlsberg Malaysia and Dato’ Edward Holloway, Executive Vice President of Leisure and Hospitality, Resorts World Genting to introduce this brand-new Brooklyn draught experience.
Lars Lehmann, Managing Director of Carlsberg Malaysia, said, “Since the launch of Brooklyn Brewery’s beers in our brand portfolio, we have seen many new fans from craft beer drinkers. And now, the introduction of Brooklyn draught will allow them to enjoy award-winning craft beers straight from the tap at their favourite bar or bistro. We’re very proud to partner with Resorts World Genting in introducing Southeast Asia’s first Brooklyn Flagship Outlet at High Line Rooftop Market to serve Brooklyn’s craft brews 6,000 feet up in cool mountain air. We have literally raised the bar for craft beer lovers in Malaysia!” he added.
Robin Ottaway, President of Brooklyn Brewery, commented, “Our relationship with Carlsberg has helped us realise our vision of a global network of excellent beer, including the partnership between Carlsberg Malaysia and Resorts World Genting resulting in the first Brooklyn flagship outlet in Southeast Asia. We’re extremely excited that Kuala Lumpur has joined the ranks for Brooklyn Brewery’s draught beer experience This is a fantastic step up for the enjoyment of craft beer in Malaysia!”
Dato’ Edward Holloway, Executive Vice President of Leisure and Hospitality, Resorts World Genting said, “We have had a long history of partnership with Carlsberg for over 40 years to organize events and themed nights resort-wide and we are fortunate that they have chosen us as the very first flagship outlet in Southeast Asia here at High Line. This ups the ante at the resort as well as the quality of craft beer in Malaysia with Brooklyn Brewery being New York City’s award-winning craft beer brew house and the No. 1 exporter of American craft beer. High Line – an eclectically-designed collection of seven deliciously memorable dining options – has been meticulously curated to create revolutionary dining options that are delicious yet memorable, and Brooklyn Brewery fits right in.”
The award-winning Brooklyn Lager, at 5.2% ABV, is amber-gold in colour and displays a firm malt centre supported by a refreshing bitterness and floral hop aroma. The aromatic qualities of the beer are enhanced by “dry-hopping”, the centuries-old practice of steeping beer with fresh hops as it undergoes a long, cold maturation after fermentation. The result is a wonderfully flavourful beer – smooth, refreshing and very versatile with food – deserving its 2018 World Beer Cup Gold Medal.
On the other hand, Brooklyn East IPA is a clean, drinkable pale ale at 6.9% ABV that offers a bold balance, with a bright piney aroma, and the taste of stone fruits yet a firm bitterness from IPA’s ancestral British home. The lychee nose and crisp, bitter hop finish go surprisingly well with the spicy Asian dishes that Malaysians love.
Brooklyn Brewery is the no. 1 American craft beer exporter and is available in more than 30 countries. It has received numerous accolades and awards for its brews, including the 2018 Beer World Cup Gold Medal for Brooklyn Lager. Carlsberg Malaysia’s distribution marks the seventh strategic partnership between the Carlsberg Group and Brooklyn Brewery after Sweden, Norway, London, Hong Kong, Lithuania, and Singapore.