30 Jan 2015
Kepong Food Court

As the Year of Goat approaches, Tiger beer brings its Chinese New Year campaign closer to the hearts of their loyal consumers through on-ground activities, promising an exciting promotion with great prizes and events. One of its nationwide road show campaign was held at a local food court in Klang Valley today.

Guest filling in details in a draw voucher during Tiger Beer’s “Celebration of Golden Prosperity”  on-ground event.

During the on-ground event, consumers who purchased 3 big bottles of Tiger Beer, Guinness, Heineken or Anchor were given a draw voucher for them to be in the running as one of the 15 winners. Rewards ranged from cash prizes to supplies of Tiger Beer, Guinness and gold plated Fu Lu Shou set that is worth up to RM1,000 each. Besides the exciting prizes, consumers were also entertained by a variety of song and dance performances to elevate the festive mood among them.

Crowd entertained by song performances during Tiger Beer’s “Celebration of Golden Prosperity”  on-ground event.

Hans Essaadi, Managing Director of Guinness Anchor Berhad (GAB) said, “Our main objective this brand new lunar year is to give back to consumers who love our beer. To further enhance this auspicious time of year, we made great efforts to bring the “Celebration of Golden Prosperity” campaign to places where our loyal consumers enjoy our beers with their family and friends. Through this, we hope to share with them the prosperous spirit and good fortune of the festivity.”

Crowd entertained by illusionist during Tiger Beer’s “Celebration of Golden Prosperity” on-ground event.

These on-ground events will also be held at various outlets in Peninsular Malaysia such as Kuala Lumpur, Penang, Johor, Melaka, Negeri Sembilan, and Pahang at a pre-designated time to further reward their loyal consumers.

The management team of GAB tossed ‘lou sang’ for a prosperous Chinese New Year during  Tiger Beer’s “Celebration of Golden Prosperity” on-ground event.

Throughout the promotional period of the “Celebration of Golden Prosperity” which is between 5th January 2015 and 28th February 2015, consumers who purchase any big bottles of Tiger Beer, Guinness, Heineken or Anchor may be in the running to win one of the 100 pure gold worth up to RM1mil or other exciting prizes such as 100,000 bottles of Tiger Radler and 800xRM388 filled angpow packets. That’s a total of RM2.2mil worth of prizes up for grabs upon answering a few questions correctly.

Guests toasting to a prosperous Chinese New Year with GAB’s iconic brews during Tiger Beer’s  “Celebration of Golden Prosperity” on-ground event.

100 consumers who get hold of the winning bottle cap liners will be invited to the finale event which will be held in Klang Valley where they will have an opportunity to crack open a golden egg to reveal if they have won one of 10x500g or 90x10g pure gold.

Fifteen winners striking the golden eggs to unveil their prizes during Tiger Beer’s “Celebration of Golden Prosperity” on-ground event.

From left: Ms. Cha Yoke Ying (winner of a Fu Lu Shou), Brand Ambassador of Tiger Beer holding a set of gold plated Fu Lu Shou, Mr. Hans Essaadi (Managing Director of GAB), Mr. Yeo from the management of Kepong Food Court, Luke Kim Won (winner of a Fu Lu Shou) and Yap Kok Wing (winner of a Fu Lu Shou) during Tiger Beer’s “Celebration of Golden Prosperity” on-ground event.

Usher in the Year of Goat with GAB’s award-winning range of iconic brews and look forward to a “Celebration of Golden Prosperity”. For more information on this campaign, please visit www.gab.com.my. This promotion is open to non-Muslim Malaysians who are 18 years old and above.

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