JOHNNIE WALKER SETS THE NIGHT ON FIRE WITH A SPECIAL HALLOWEEN CELEBRATION..
31 Oct 2014
The World’s No.1 Scotch whisky brand delivered a night to remember with the first Johnnie Walker MAKE IT BLACK pillar event that evoked the true spirit of JOHNNIE WALKER® BLACK LABEL®. Held at One City Subang Jaya, the event was a celebration of the bold, intense flavours of the iconic blend brought to life through a series of exhilarating performances put together by Malaysia’s very own talents.
Guests were immersed into the avant-garde and edgy realm of JOHNNIE WALKER® BLACK LABEL® from the décor right through to the entertainment. A JOHNNIE WALKER® graffiti wall erected within the venue proved to be an eye-catching feature, truly capturing the vibrant new personality of JOHNNIE WALKER® BLACK LABEL®.
Hansen Lee, Jeremy Teo and Joey G kicked off the night as a charismatic trio, taking guests through the history and journey of JOHNNIE WALKER® since its humble grocery store beginnings, leading up to its evolution into an edgier, bolder personality through the MAKE IT BLACK campaign. The performance reiterated the pioneering and courageous spirit of founder John Walker when he first created the iconic whisky, serving as an inspiring tribute to the brand’s heritage.
DJ Joey G and DJ Ken mastered the decks, leading the night into an explosion of entertainment. They seamlessly brought together different decades and genres of music ranging from 80’s rock to the Indie Dance music of today, setting a new soundtrack to JOHNNIE WALKER® BLACK LABEL®. The musical extravaganza was complemented by several dance numbers, including one by Malaysia’s popular dance crew, Katoon Network, as well as a 12 strong female dance group, with choreography by Cecilia Yong, winner of So You Think You Can Dance Malaysia Season 2. Guests also had front row seats to an epic rock battle as guitarists Leonard Chua and Kelvyn Yeang, and drummer Nehe Ting took to the stage, performing an electrifying set against a dramatic backdrop of pyrotechnics.
Natalie Harley, Senior Brand Manager of JOHNNIE WALKER® Malaysia commented:
“Having been inspired by our own consumers of Generation Y, we wanted to deliver a new and unforgettable experience to our fans, in turn, encouraging them to express their individuality the way we have expressed the bold intensity of JOHNNIE WALKER® BLACK LABEL®. The MAKE IT BLACK event serves as a significant milestone for the brand here in Malaysia as it continues to progress and solidify its status as the world’s no.1 Scotch whisky brand.”
The MAKE IT BLACK event in Kuala Lumpur sets the tone for the future of JOHNNIE WALKER® and what consumers can expect in Malaysia.
To stay updated on the latest news and happenings on the MAKE IT BLACK campaign, visit the official JOHNNIE WALKER® Malaysia Facebook page: https://www.facebook.com/JohnnieWalkerMalaysia