For one night only, Kirin Ichiban will inspire those who appreciate the best in entertainment, food and beer at its purest, by igniting some of the finest moments in this first-of-its-kind event. ‘Glampers’ will get an opportunity to experience activities that reflect the best of camping and Japan; from traditional Japanese games, to arts and crafts, to delectable Japanese bites, as well as Japan-inspired performances throughout the night.
“As Kirin Ichiban is a beer brewed for good times, we want to engage consumers by bringing the best of Japan’s experiences to them”, explained James Kim, Brand Manager of Kirin Ichiban Malaysia. “Glamping is a hybrid of the conventional camping experience with a Japanese twist”.
Upon completion of all the activities during the event, Glampers will also stand a chance to win the ‘prize of a lifetime’, which will be revealed on the night itself.
The campaign is running from now till 21st September 2014. To stand a chance to attend Glamping Night 2014, purchase Kirin Ichiban at any participating outlets in Klang Valley, receive a Glamping scratch card and register online. For more information, visit kirinichiban.com.my/glamping