JOHNNIE WALKER® BRINGS THE BEAUTY OF BLACK TO LIFE WITH ‘MAKE IT BLACK’……
4 Sept 2014
JOHNNIE WALKER® BLACK LABEL® has evoked the bold intensity of its flavours by bringing a brand new consumer experience to its fans. Designed to inspire guests to leave lasting impressions through courageous decisions, JOHNNIE WALKER® BLACK LABEL® brought a captivating series of performances to life at the MAKE IT BLACK event held in Phuture, Zouk Club KL.
Johnnie Walker Make It Black
The night saw a line-up ranging from dancers to live musicians bringing a completely different vibe to KL’s hottest nightclub. DJ Joey G made his mark with high-energy, indie dance sets flanked by percussionists and an electric guitarist, whilst light suited TRON dancers were also embedded within the crowd, providing guests with an exciting and inclusive 360-degree performance.
The MAKE IT BLACK Zouk Club party serves as a pre-cursor to the main event aimed to take place on October 31st. Promising a spectacular showcase of extravagant and unusual acts, the MAKE IT BLACK KL event is set to bring JOHNNIE WALKER® BLACK LABEL® consumers across the Klang Valley an experience like never before – setting the tone of the campaign for the months to come.
Natalie Harley, Senior Brand Manager for JOHNNIE WALKER® Malaysia explains:
“This is a new start for JOHNNIE WALKER® BLACK LABEL®. The campaign takes JOHNNIE WALKER® BLACK LABEL® in a bold new direction that not only brings to life the powerful personality and taste of this iconic whisky but also celebrates the bold and progressive spirit of the new whisky generation. The MAKE IT BLACK event at Zouk Club KL is just the beginning and the coming twelve months will bring a number of new initiatives for us.”
JOHNNIE WALKER® BLACK LABEL® evolves into an edgier, more vibrant personality through the MAKE IT BLACK campaign, a move inspired by the independence and ambition of Generation Y. The campaign brings to life the bold flavours and intense character of JOHNNIE WALKER® BLACK LABEL® through unconventional and captivating experiences, inspiring consumers to express their individuality and make bold decisions that leave lasting impressions of their own.
Over the next few months, JOHNNIE WALKER® will continue to surprise and intrigue its fans around Malaysia. Stay updated on the latest news and happenings revolving the MAKE IT BLACK campaign via the official JOHNNIE WALKER® Malaysia Facebook page: https://www.facebook.com/JohnnieWalkerMalaysia
The campaign recently launched globally and was spearheaded by an all-new TVC featuring Italian artist Mattia Biagi, showcasing a more contemporary look and feel to the brand. The TVC can be viewed on the official JOHNNIE WALKER® Malaysia Facebook page: http://bit.ly/JohnnieWalkerBlackLabel