GAB Oktoberfest 2014

GAB sets new ‘mugnificent’ record……
23 Sept 2014
The Tavern, GAB

Hints that something big awaits the public were dropped weeks before the launch of Guinness Anchor Berhad’s Oktoberfest celebrations. Does size really matter? Is big better? The curiosity of many was laid to rest when the country’s leading brewery unveiled Malaysia’s Biggest Mug at their launch of the annual beer festival. Standing at 2.6m high and 1.72m wide, the giant replica of the company’s renowned Oktoberfest 2014 promotional mug, created a new record that was endorsed by The Malaysia Book of Records at the event… 

Hans Essaadi, managing director of GAB said: “Oktoberfest is a popular festival that many look forward to annually. And so this year, we decided we are going to commemorate it in a big, extraordinary way; hence the grandeur you see before you. This feat definitely has been a rewarding challenge especially now that we’ve set a new record in The Malaysia Book of Records. 

L-R_ Sales Director of GAB, Mr Thum Chee Yuen, Head of Trade Marketing, Mr Ties Van Rappard, Managing Director of GAB, Mr Hans Essaadi and Marketing Director of GAB, Mr Bruce Dallas

“Having organised the festival successfully for six years, this is an undeniably proud moment for us here at GAB. We are thrilled to bring you a bigger and better Oktoberfest celebration this 2014. Look out for Malaysia’s Biggest Mug as it travels across the country next month,” he said at the launch held at the brewery’s tavern.


Attendees at the media launch were given a glimpse of what’s in store throughout the month of October as they indulged in popular German fare, enjoyed the traditional Oompah band, participated in beer stein race, and were enthralled by magic tricks. 

L-R_ Sales Director of GAB, Mr Thum Chee Yuen, Head of Trade Marketing, Mr Ties Van Rappard, Managing Director of GAB, Mr Hans Essaadi and Marketing Director of GAB, Mr Bruce Dallas (2)

The Biggest Mug which took about a month to complete, is made out of fibre glass. The giant vessel, which can actually hold liquid, will be travelling the peninsular so consumers can have a closer look and partake in Malaysia’s Biggest Mug “Guess the Litre” challenge. The top 5 participants who provide the correct or closest estimated volume of liquid the receptacle can hold, wins a year’s supply of Tiger Beer.  

 

Malaysia’s Biggest Mug as endorsed by the Malaysia Book of Records

Be sure to note the following dates and locations of Malaysia’s Biggest Mug:
• Oct 2: Festival Walk, Ipoh
• Oct 3 and 4: Setia Walk, Puchong and Auto City, Penang
• Oct 10 and 11: Scott Garden, PJ and Upper Penang Road
• Oct 16: Desa Sri Hartamas
• Oct 17 and 18: Changkat Bukit Bintang and Jonker Street, Malacca
• Oct 24 and 25: Sunway Giza, PJ and Sutera Mall, Johor Bharu

As for the hand-held version, the GAB Oktoberfest mug is available in two designs. To collect, simply buy four pints or two jugs or two buckets or a tower of either of the participating brands (Tiger, Guinness, Anchor, Heineken, Kilkenny, Kirin, Smirnoff, Strongbow, and Paulaner) for one Oktoberfest mug.

 

Prost to your love of beer.

Log on to GAB’s Oktoberfest Facebook page https://www.facebook.com/OktoberfestMY from now until Oct 31 for more news and exciting activities.
For further information, please do not hesitate to contact:

 

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