The Carlsberg Friendtastic Machine

A Vending Machine that Celebrates Friendship
SHAH ALAM, June 4, 2014 – There’s a new vending machine in town that is nothing like any other around. The Carlsberg Friendtastic Machine is putting the ‘closeness’ of friendship to the test and rewarding true friends with ice cold Carlsberg. 
 
Curious shoppers surrounding the Carlsberg Friendtastic Machine.

The one-of-a-kind vending machine is the latest innovation from Carlsberg and an extension of the brewer’s Friendtastic Campaign launched earlier this year, which gave groups of friends the chance to enjoy a thrilling helicopter ride to one of the country’s most popular tourist spots for an exclusive two-day/one-night stay at the Genting Grand Hotel Suite in VIP style.

The Carlsberg Friendtastic Machine on the other hand, gives friends another chance to strengthen their ties and camaraderie in a fun way, and be rewarded with ice cold Carlsberg beers.
 
The Carlsberg Friendtastic Machine rewards great friendship with ice cold Carlsberg.

The machine, which scales up its difficulty setting to match the number of people playing, is an epic version of touch screen arcade games but with a uniquely Carlsberg twist. With a minimum of 2 and supporting up to 5 players, this is an ultimate dexterity arcade game which requires players to coordinate closely to accomplish all 3 challenging but fun stages in order to win. With friends spilling over each other, it’s a tangle of arms and legs till they succeed. A can of ice cold Carlsberg will be dispensed to each player as soon as the group completes the game successfully. What’s more, lucky friends may even win themselves surprise gifts in addition to beer.
 
Juliet Yap, Marketing Director of Carlsberg Malaysia, said, “Beer is a social liquid that brings friends together and Carlsberg is on a mission to enrich these moments of friendship in a fun and simple way. Our latest effort is part of an innovative campaign that allows friends and fans of Carlsberg to get ‘closer’, have some fun and be rewarded with our brew. We tested the Carlsberg Friendtastic machine recently in KL and officially rolled out in Melaka over the weekend, it received overwhelming response and participation, and that calls for a Carlsberg!”

To check out the antics of friends getting closer at the Carlsberg Friendtastic Machine, go to http://bit.ly/1mu1tYK.  Consumers can also try reaping the rewards of friendship for themselves when the Carlsberg Friendtastic Machine visits one of the following locations nearby:
 
Date
Venue
6 June – 8 June
Pavilion, Kuala Lumpur            
12 June – 14 June
KSL City Mall, Johor Bharu
20 June – 21 June
Precinct 10, Penang
24 June – 25 June
Sunway Pyramid, Selangor
Visit: www.facebook.com/CarlsbergMY for upcoming venues. 

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