GAB Oktoberfest 2013

G.r.A.B a Beer & Celebrate Oktoberfest in G.A.B Style !!
GAB Oktoberfest 2013 
03 Oct 013 
Tujo Bar-serrie & Grill, Ascott Hotel

GAB Oktoberfest 2013 campaign was officially launched after a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebration..Hans Essaadi, Managing Director of GAB says, “This year, GAB has planned even more exciting and engaging activities and I am confident that with our award-winning portfolio of beers,we will once again set the standard among our loyal consumers for providing drinking experiences that are both fresh and engaging.”

As the 5th year running that GAB is organizing this globally-renowned celebration in a big way right here in Malaysia, this year’s Oktoberfest celebrations will include a series of 14 historically themed parties nationwide, special promotions featuring a special edition 1 litre Ceramic Oktoberfest Mug and GAB’s entire portfolio of award-winning beers, including the original Paulaner Oktoberfest Bier. 

“We at GAB are especially proud to continue making the Paulaner Oktoberfest Bier available for our consumers, which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest. Be sure to try out this distinctive, limited edition lager at the selected outlets offering it during our Oktoberfest celebrations,” said Essaadi.

Guests were able to sample authentic German Oktoberfest cuisine, as well as traditional Oktoberfest activities including traditional German folk dances, beer mug holding competitions and ‘Nail the Wood’ (I won a t-shirt from diz game…hehehe), a traditional German game which requires participants to have both power and accuracy. Adding to the celebratory air was the presence of Crown Prince Ludwig, Princess Therese and their royal procession who brought a historical touch to the event.The royal entourage regaled participants with interesting tales from times long past.


Dirndl girl…



Princess Therese , Hans Essaadi, Managing Director of GAB & Crown Prince Ludwig


Oktoberfest Nationwide Consumer Promotions
This October, get your very own 1 Litre Ceramic Oktoberfest Mug filled with your favorite GAB brew, whether it’sTiger, Guinness, Heineken, Kilkenny, StrongboworPaulaner this entire month from 7th October to 3rd November at participating GAB outlets across the country. The best part of this promotion is that the first refill of your 1 Litre Ceramic Oktoberfest Mug is absolutely free!  Now that’s what you call an Oktoberfest promotion.

Oktoberfest Outlet Events
GAB will be bringing the Oktoberfest celebration to consumers across the country through a series of 14 themed parties at popular watering holes nationwide. The parties will be centredaround different aspects of the Oktoberfest celebrations, whether it’s the royal wedding, the celebration of traditional German cuisine (also known as ‘Schmankerl’) or the iconic Oktoberfest parade and carnival. At each of these events, attendees can expect an evening filled with good food from around the world, the original Oktoberfest beer, a limited edition Oktoberfest Mug with metal lid and of course exciting activities and contests with fun prizes. So be sure to pop by GAB’s Oktoberfest celebrations at the following locations throughout the month of October: –

– 10th October at Souled Out SriHartamas (KL)
– 12th October at QEII (Penang), Geographer Café (Puchong) and Jonker Street (Melaka)
– 14th October at Euro House (Ipoh)
– 18th October at Festival Walk (Ipoh) and Laundry Bar, The Curve (MutiaraDamansara)
– 19th October at Upper Penang Road (Penang) and O’s Corner (Kuantan) 
– 24th October at Remedy House, Scott’s Garden (KL)
– 25th October at Danga Bay (Johor) and Phat Barrels (Kuantan)
– 26th October at The Museum (Ipoh)
– 31st October at Beer Factory Sunway Giza (KL)

For more information on the entire GAB Oktoberfest campaign, do drop by the official GAB Oktoberfest Malaysia Facebook page at today.

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